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      January 29, 2020

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Overstock vs Ashford

To help you find the Best Watch Stores, TopConsumerReviews.com provides you with an in-depth comparison of Overstock and Ashford.

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Get Your Next Watch from Overstock Today! Where is the best store to buy a watch? No matter what you're looking for - the latest trends, a fitness design that tracks your steps along with the time, or a once-in-a-lifetime gift to commemorate a special occasion - you're not likely to find the best selection at your local jeweler or department store. Brick-and-mortar locations tend to carry only a few select brands and styles.

Even if you spend the whole day walking the mall or driving from one store to the next, you're probably not going to be impressed by what's available. It's easy to see why even the most discerning customers are turning to online watch stores for their purchases. The world's widest selection of styles and brands is just a click away.

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Best Reviews

2020

Watch Store Reviews

5 stars
Overstock

OVERSTOCK

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Cost:

From $7.39 to $67,662

TopConsumerReviews.com Best-In-Class Blue Ribbon Award For almost 20 years, Overstock has been one of the internet's biggest retailers. They're eager to provide you with high-quality merchandise ranging from home goods to fine jewelry, while still remaining committed to giving back to their community - and to the world - through programs like Worldstock and Overstock Pets.

And, when it comes to watches, Overstock's selection is unparalleled. We're not kidding when we say that they have something for literally everyone. Men's watches? You've got over 11,000 options. Women's? Still impressive at over 10,000 in stock.

If that kind of selection is overwhelming, don't worry. The Overstock site makes it very easy to find what you're looking for. You can start by browsing the main Watches page, with clear images of top sellers by brand, trends, or current deals. Or, you can scroll down a little and use the left-hand navigation to sort all of the in-stock watches by these criteria:

  • Brands: Popular ones include Rolex, Tag Heuer, Omega, Michael Kors, Movado, Gucci, Fossil, Citizen, Invicta, and many more
  • Types: Luxury, Casual, Sport, Divers, Fashion, Dress, Vintage, Fitness, Smartwatch, and so on
  • Price Range
  • Strap Colors
  • Materials: Leather, stainless steel, gold, metal, etc.
  • Case Diameters
  • Movement: Automatic, mechanical, Swiss quartz, Eco-drive, and others
  • Discount
  • Dial Colors
  • Closure Types: Buckle, deployment, push-button, jewelry, bangle, etc.
  • Sales & Promotions
  • Strap Widths
  • Water Resistance Depths
  • Customer Ratings

Once you've selected the watch that interests you, you'll find detailed information about it as you scroll down, including any warranty details and dimensions for both the watch and the box that comes with it, and images showing the watch from multiple angles. You can also add it to your gift registry or to your favorites list, if you'd like to come back to it later.

As an added bonus, check out the customer "reviews" on some of the more expensive watches. At the time of our evaluation, the highest-priced watch we found was the IWC Men's Portuguese Repeater White Gold Watch, selling for a bargain price of $67,662.49 - a savings of almost $25,000 compared with the list price. If that has you scratching your head, wondering who would pay that much for a watch, you're not alone - and the resulting customer comments are comedy gold.

Overstock's return policy on watches gives you 30 days from delivery. Not surprisingly, the watch needs to be unworn, non-altered, and new in order to qualify for a refund. Your return will need to be returned with a trackable shipping method, and you'll have to provide the tracking number to Overstock. You should also insure your return if the watch is valued at $500 or more. Overstock will thoroughly inspect the watch; your refund may be less than what you paid if they find any blemishes or wear.

For most watches, shipping will be free: Overstock offers complimentary shipping to the lower 48 United States for all orders of $45+, or a flat rate of $4.95 if your purchase is less. If you are a frequent shopper at Overstock, you should consider their Club O Gold rewards program: for $19.95/year, you'll earn 5% back in rewards and get free shipping on every order.

If you enjoy a good discount, keep your eyes open: we got a pop-up offering a 15% discount for signing up for their email newsletter. What we really appreciated was that the pop-up told us that the specific watches we viewed were eligible for that savings: we all know how annoying it is to be given some kind of promotional deal, only to find out later or in the fine print that what we wanted isn't included, right?

Even though Overstock doesn't specialize in watches, they've done an incredible job of bringing the world's best to you, just a click away. From entry-level to height of luxury, the watch selection offered by this retailer is unmatched by any other store. Overstock should be at the top of the list when deciding where to shop for your new watch.

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4 stars
Ashford

ASHFORD

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Cost:

From $20 to $278,025

Ashford is headquartered in the prestigious 5th Avenue shopping district of New York City and has been in business since 1997. With more than a million customers over the last 20+ years and an "A+" rating at the Better Business Bureau, it's easy to see that this is a company you can trust when buying your next watch.

The selection at Ashford is great, with a total of just under 3,000 watches to choose from. You'll find the full spectrum of styles and price points, from the Corum Men's Classical Tourbillon Minute Repeater at the oh-so-affordable discounted price of $278,025 (marked down from its retail price of $505,500!), all the way down to some cute Valletta bangle watches for under $30. The only category we couldn't find was fitness/wearable tech, so no Fitbits or Garmin GPS models for sale here.

Ashford provides extensive information about each watch they sell, even down to the exact type of bezel and the type of case back. One of our favorite parts of the watches' descriptions is the brand story. You might not find it on every watch on the site, but for most of the higher-end brands you can see their history (e.g. Breitling's early origins in the aviation industry).

We got an offer of a 15% discount on our purchase if we signed up for the Ashford "A-List" email newsletter.

Ground shipping is free within the continental US, no matter the size of your order.

Ashford's return policy is standard: 30 days and in unworn condition for your watch to qualify for a full refund. If you choose a Certified Pre-Owned timepiece, this return period is shortened to 14 days.

On the other hand, their warranty goes well beyond the norm: two years on any new watch and one year on anything Certified Pre-Owned. This warranty covers the movement, not the straps, crown/stem, and so forth. You can also get a free battery replacement within the first two years that you own you watch.

Ashford customers are almost all very satisfied with their ordering experience: the watches they receive are exactly what they expected, with all of the documentation proving their authenticity. The only complaints we found seemed to come from international customers who had challenges with the checkout/payment process, but we had no issues when placing an order within the US, using a regular credit card.

Because of their good reputation, ample selection, and fantastic extended warranties, Ashford ranks high among online watch stores.

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Continued from above

From dressy, luxury timepieces designed to accessorize with style, to wearable tech that helps you stay connected, you'll find it all online - with the same warranties you'd get when purchasing at a local retailer.

Another reason to use an online watch store is price. Because these merchants typically don't have a physical storefront, their overhead is much less - and that savings is passed along to the customer. And, many online retailers offer a price match guarantee, so that if you should find your desired watch elsewhere at a lower price, you can rest assured that you're not spending more than necessary.

Among the many watch retailers on the market, how can you decide which one should get your business? As you consider the various online watch stores that carry the styles and brands you want, keep in mind these criteria:

  • Selection. Does the retailer have the brand(s) you want, as well as several styles within that brand? Do you have enough of a variety to choose from?
  • Shopping Experience. Is the online store easy to use? Can you find what you're looking for? Is the ordering process smooth? Does the site help you be well-informed about the watch you're buying?
  • Price. Are the prices competitive with other online watch stores? Is shipping included? Are there any other incentives that can save you money or enhance your purchase?
  • Reputation. What do other customers say about their experience with the online watch store? Is the company rated by and/or accredited with the Better Business Bureau?
  • Satisfaction/Returns Policy. If you receive your watch and it doesn't meet your needs, can you get a refund? Is there a restocking fee? Is the company responsive when customers have complaints?

TopConsumerReviews.com has reviewed and ranked the best watch stores available today. We hope this information helps you to find the best watch at the best price right away!

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