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      May 25, 2020

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Watch Station vs World of Watches

To help you find the Best Watch Stores, TopConsumerReviews.com provides you with an in-depth comparison of Watch Station and World of Watches.

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Get Your Next Watch from Overstock Today! Where is the best store to buy a watch? No matter what you're looking for - the latest trends, a fitness design that tracks your steps along with the time, or a once-in-a-lifetime gift to commemorate a special occasion - you're not likely to find the best selection at your local jeweler or department store. Brick-and-mortar locations tend to carry only a few select brands and styles.

Even if you spend the whole day walking the mall or driving from one store to the next, you're probably not going to be impressed by what's available. It's easy to see why even the most discerning customers are turning to online watch stores for their purchases. The world's widest selection of styles and brands is just a click away.

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Best Reviews

2020

Watch Store Reviews

3 stars
Watch Station

WATCH STATION

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Cost:

From $49.95 to $1,297

If you like shopping at outlet malls, you may already be familiar with Watch Station. As part of the Fossil Group since 2007, this watch retailer has brick-and-mortar stores in over 100 locations worldwide.

When it comes to selection, Watch Station is only average. You won't find much on either end of the price spectrum: no Timex or Rolex, for example. The only brands sold at this store are:

  • Armani Exchange
  • Chaps
  • Diesel
  • DKNY
  • Emporio Armani
  • Fossil
  • Karl Lagerfeld
  • Kate Spade
  • Marc Jacobs
  • Michael Kors
  • Misfit
  • Mon Amie
  • One Eleven
  • Skagen
  • Zodiac

Navigating the site isn't the smoothest, either. For example, clicking on the tabs at the top of the page should take you to the selection for Women's and Men's watches - but instead, you'll have to select a brand or a category like Best Sellers to see what Watch Station has to offer. At the time of our review, their selection included approximately 300 men's watches and 250 women's watches.

When you find a watch you like, click on it to get more details. Although Watch Station doesn't provide the same depth of information about their watches that we found on similar sites, you can still see important details like water resistance, band width, and length of manufacturer's warranty.

Prices at Watch Station are average. Many department stores sell the same watches at the same price. Oddly enough, the Fossil brand was usually a few dollars more expensive at Watch Station than on competitor sites.

Shipping is free on purchases over $50. You'll pay a flat rate of $9.95 for all other orders.

Watch Station's parent company, Fossil Group, has a great reputation: 34 years in business, along with an "A+" rating and accreditation with the Better Business Bureau. They also offer a generous return policy of 90 days, as long as the watch you're returning is in new condition. There's one caveat: you probably can't return your purchase to one of Watch Station's retail locations. We found more than one customer who said that returning their order via mail was a hassle, with delayed refunds and problems getting confirmation that their return package had been received.

If you have an issue with your watch once you've worn it, you'll need to check the specific manufacturer's warranty that's included with your order.

Watch Station doesn't really impress or disappoint. If you happen to find a watch you like at an attractive price, you're probably going to be satisfied with your purchase. On the other hand, if you're looking for a super-cheap or ultra-luxury watch, you might need to shop somewhere else.

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2 stars
World of Watches

WORLD OF WATCHES

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Cost:

From $16.98 to $29,500

World of Watches is based in Brooklyn, NY. Their selection of watches includes more than 8,000 men's styles and over 5,000 for women, ranging in price from under $20 to over $25,000. They offer a 30-day price match guarantee, free shipping on all orders over $100, and a 100% authenticity guarantee.

The online store is easy to shop. Start by selecting Men's or Women's Watches using the links at the top of the site. From there, the Shopping Options list on the left side will help you narrow down your choices according to price, brand, material, color, and so on. The brand list is impressive, ranging from Armani to Victorinox - with Rolex as the only noticeable exception in their inventory.

Once you've chosen a watch, you'll be able to see more details about the band type and length, water resistance if any, and so forth. We noticed that there was a Warranty Coverage Chart, but there was no link or other information provided there.

Economy shipping is free on orders over $100, or $5.99 for all others. You can upgrade to ground shipping for $9.99 - $4.99 if your order qualified for free economy delivery - or 2nd Day/Next Business Day for additional fees.

Customer experiences with World of Watches are very mixed. On one third-party site, we found more than 7,000 reviews with an average rating of 9.33 out of 10 stars. Shoppers say they got the watches at the price they wanted, and many of them are repeat customers. But, some of the most recent reviews we found on another external site were cause for concern. Many of them describe watches that stopped working shortly after purchase - and World of Watches' customer service representatives said that there was nothing they could do. And, because their 30-day returns policy only applies to new, unworn watches, customers couldn't send the watches back when they malfunctioned after use.

What about warranties? Looking at the information on the WoW site, they link to another site, Watch Center, with a list of brands and their respective warranties - but that warranty servicing company has very little information, and customers who tried to make warranty claims say that Watch Center is a fake business. World of Watches had received accreditation from the Better Business Bureau a few months before our most recent review, along with an "A-" rating, but we also noticed that they had 6 registered complaints with the BBB in the last year.

Unfortunately, World of Watches has fallen almost to the bottom of the group. Until they are able to show that they're doing a better job at providing the warranty coverage they promise, this online retailer will probably not be your best choice when buying a new watch.

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Continued from above

From dressy, luxury timepieces designed to accessorize with style, to wearable tech that helps you stay connected, you'll find it all online - with the same warranties you'd get when purchasing at a local retailer.

Another reason to use an online watch store is price. Because these merchants typically don't have a physical storefront, their overhead is much less - and that savings is passed along to the customer. And, many online retailers offer a price match guarantee, so that if you should find your desired watch elsewhere at a lower price, you can rest assured that you're not spending more than necessary.

Among the many watch retailers on the market, how can you decide which one should get your business? As you consider the various online watch stores that carry the styles and brands you want, keep in mind these criteria:

  • Selection. Does the retailer have the brand(s) you want, as well as several styles within that brand? Do you have enough of a variety to choose from?
  • Shopping Experience. Is the online store easy to use? Can you find what you're looking for? Is the ordering process smooth? Does the site help you be well-informed about the watch you're buying?
  • Price. Are the prices competitive with other online watch stores? Is shipping included? Are there any other incentives that can save you money or enhance your purchase?
  • Reputation. What do other customers say about their experience with the online watch store? Is the company rated by and/or accredited with the Better Business Bureau?
  • Satisfaction/Returns Policy. If you receive your watch and it doesn't meet your needs, can you get a refund? Is there a restocking fee? Is the company responsive when customers have complaints?

TopConsumerReviews.com has reviewed and ranked the best watch stores available today. We hope this information helps you to find the best watch at the best price right away!

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