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      November 18, 2018

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Watch Stores

  1. Authentic Watches
  2. Zappos
  3. Ashford
  4. Brathwait
  5. Princeton Watches
  6. Watch Station
  7. World of Watches
  8. Wrist Watch

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Best Watch Stores Better Business Bureau Reliability Seal

Get Your Next Watch from Overstock Today! Where is the best store to buy a watch? No matter what you're looking for - the latest trends, a fitness design that tracks your steps along with the time, or a once-in-a-lifetime gift to commemorate a special occasion - you're not likely to find the best selection at your local jeweler or department store. Brick-and-mortar locations tend to carry only a few select brands and styles.

Even if you spend the whole day walking the mall or driving from one store to the next, you're probably not going to be impressed by what's available. It's easy to see why even the most discerning customers are turning to online watch stores for their purchases. The world's widest selection of styles and brands is just a click away.

Continue reading below reviews

Best Reviews


Watch Store Reviews

5 stars
Overstock Best-In-Class Blue Ribbon Award

Overstock carries the world's best selection of watches, with more than 20,000 to choose from. The easy-to-use site makes it simple to find exactly what you're looking for - whether that's a basic Timex for everyday use or a diamond-studded, vintage Cartier. Free shipping on most orders, and an optional "Club O" Gold rewards program, are customer-friendly perks designed to earn your business. Overstock is the best online watch store we've found.
Read More... Visit

4.5 stars
Authentic Watches


FAuthentic Watches should be your first stop if you're hunting for a Swiss-made watch at the most competitive price. This retailer has been around since 1979 and has an excellent reputation for treating customers well, including free next-day shipping and extended warranties. They won't be your shop of choice for basic watches or wearable tech, but for brands like Longines, Breitling, and Tissot, you won't find a better choice than Authentic Watches.
Read More... Visit

4.5 stars


Zappos is a one stop online shopping experience for fashion lovers and for all who seek a convenient and low risk shopping experience. Zappos originally entered the online scene entirely focused on footwear but with time, expanded their inventory to include clothing, accessories, housewares and more. Their selection of watches may not have the quantity you might find with specialty retailers but they do have a broad variety that includes the most current trends and seem to have something to appeal to everyone.
Read More... Visit

4 stars


Ashford carries a selection of just under 3,000 watches from a wide variety of manufacturers. With terrific customer perks like complimentary extended warranties and a solid reputation over the last two decades, this is a watch store worth considering no matter what your price range may be. Read More... Visit

3.5 stars


Brathwait carries three main styles of wristwatch: Classic Slim, Swiss Classic, and Swiss-Made Automatic Minimalist. While their prices are very competitive compared to other stores with watches of similar quality and style, Brathwait only offers their own brand. If you're looking for a wide variety of watches to choose from, you'll probably need to look at a different retailer.
Read More... Visit

3.5 stars
Princeton Watches


Princeton Watches has a great reputation, and they've improved their website to make it much easier to shop. You'll find a nice selection of brands and styles, and they offer free shipping on all watches over $50. The only drawback is that they can be more expensive than other retailers that sell the same watches. Read More... Visit

3 stars
Watch Station


Watch Station became part of the Fossil Group over 10 years ago and is known for its retail stores in outlet malls throughout the world. The online store has a decent selection of 15 brands, but you won't find anything very cheap or very expensive here. A 90-day return policy is more generous than most, but the watch still needs to be in unworn, brand-new condition to be eligible for a refund. Read More... Visit

2 stars
World of Watches


World of Watches used to be the go-to store for buying watches online. Their selection is good and their prices are consistently lower than other retailers'. But, recent customer reviews describe many problems, especially with WoW's warranty coverage (or lack of it). Saving money is great, but only if you still get a high-quality watch - and when buying from World of Watches, there's no guarantee that you will.
Read More... Visit

1.5 stars
Wrist Watch


Wristwatch has been selling watches since 1997. But, their store operates like it hasn't been taken care of in many years: broken links even on featured products, no answer when calling their business phone during regular hours, and many items out of stock make Wristwatch our lowest-ranked online watch store. Read More... Visit

Continued from above

From dressy, luxury timepieces designed to accessorize with style, to wearable tech that helps you stay connected, you'll find it all online - with the same warranties you'd get when purchasing at a local retailer.

Another reason to use an online watch store is price. Because these merchants typically don't have a physical storefront, their overhead is much less - and that savings is passed along to the customer. And, many online retailers offer a price match guarantee, so that if you should find your desired watch elsewhere at a lower price, you can rest assured that you're not spending more than necessary.

Among the many watch retailers on the market, how can you decide which one should get your business? As you consider the various online watch stores that carry the styles and brands you want, keep in mind these criteria:

  • Selection. Does the retailer have the brand(s) you want, as well as several styles within that brand? Do you have enough of a variety to choose from?
  • Shopping Experience. Is the online store easy to use? Can you find what you're looking for? Is the ordering process smooth? Does the site help you be well-informed about the watch you're buying?
  • Price. Are the prices competitive with other online watch stores? Is shipping included? Are there any other incentives that can save you money or enhance your purchase?
  • Reputation. What do other customers say about their experience with the online watch store? Is the company rated by and/or accredited with the Better Business Bureau?
  • Satisfaction/Returns Policy. If you receive your watch and it doesn't meet your needs, can you get a refund? Is there a restocking fee? Is the company responsive when customers have complaints? has reviewed and ranked the best watch stores available today. We hope this information helps you to find the best watch at the best price right away!

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