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Brathwait vs Princeton Watches

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BRATHWAIT

Brathwait seeks to provide men and women with elegant, premium watches "without the luxury markup". In their design and marketing alike, this retailer aims for simplicity, luxury, and transparency.

Will you find what you're looking for at Brathwait? That depends. If you want a fitness watch, an entry-level wristwatch, or a variety of brands to choose from, the answer is "no". On the other hand, if you're specifically shopping for a classic-looking, minimalist design, especially with automatic winding, Brathwait may be worth considering.

Brathwait's watch lines consist of the following, available in styles for both men and women:

  • Classic Slim: Swiss quartz precision movement, water resistant to 100 meters, dome sapphire glass with anti-reflective coating; straps available ranging from stainless steel mesh to Melano top grain Italian leather
  • Swiss Classic: similar to the Classic Slim in terms of features and options, the Classic also features a brushed case with luminous hands
  • Automatic Minimalist: featuring the Miyota Ca. 9015 high-beat movement, this model is powered by the kinetic energy of the wearer - no battery required

Customer reviews of the three Brathwait watches are mixed. With the automatic model, some wearers complain about the amount of noise that it makes, even compared with other automatic models by other manufacturers. We also found some comments that the watch straps aren't always suitable for people with larger wrists. On the other hand, many customers praise the construction, quality, and look of Brathwait's timepieces and were very satisfied with their purchase.

We found Brathwait's return policy to be somewhat confusing. At first, we were excited to see their "try-before-you-keep" policy, until we read that the watch has to be unworn in order to qualify. We're not sure how you try a watch without wearing it, especially for the automatic watches that rely on the wearer's movements for power. In general, however, Brathwait's return policy allows for returns within 30 days of delivery, and they cover the cost of the return shipping.

On a more positive note, Brathwait has a 12-month warranty and free worldwide shipping on all orders. We appreciate these customer-friendly policies.

Brathwait watches do seem to be well-made, stylish, and appropriately priced. But, if you're looking for a variety of styles, brands, or price points, this retailer probably won't meet all of your needs.

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PRINCETON WATCHES

With so many fly-by-night watch stores popping up, you might enjoy shopping with a store that has been in the watch business for over 30 years. Princeton Watches got its start in 1980 and has had thousands of satisfied customers - as shown by their "A+" rating and accreditation with the Better Business Bureau.

Princeton Watches has made some nice upgrades to their website since our last review. You can still shop by brand - more than 50 to choose from, like Casio, Invicta, and Citizen - but the left-hand navigation options now let you sort by watch style, price, gender, accent, movement, material, and more. You might still need to click on a brand name to find what you're looking for; when we sorted by men's, women's, and unisex watches, we didn't find any Garmin models, but we found dozens when we clicked specifically on the brand link.

You can find out more by clicking on a watch that catches your eye. You'll see a description of the watch, along with details regarding water resistance and case size/thickness. This section isn't as thorough as some of their competitors, but it still offers you enough information to decide on your purchase. Gift wrap is also available for an additional $4.95.

When looking at other watch stores, we found Princeton to be more expensive than many of them. For example, the Tommy Hilfiger Men's watch we considered was priced at $95 at Princeton Watches, but we found it at several other stores for $75-$80. We'd love to see this retailer offer a price match guarantee, to keep them more competitive with other retailers.

The return policy at Princeton Watches remains the same: 30 days from delivery on all unworn watches, with no restocking fees charged. Shipping via UPS Ground is free on all orders of at least $50; on any purchases of $149 or more, you'll get a complimentary upgrade to UPS 2-Day delivery. These rates apply within the lower 48 United States.

We give Princeton Watches props for improving their website, offering free shipping on most watches, and for having a solid reputation. We hope to see more positive changes from them in the future, especially when it comes to competitive pricing.

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Best Watch Stores

To help you find the Best Watch Stores, TopConsumerReviews.com provides you with an in-depth comparison of Brathwait and Princeton Watches.

Where is the best store to buy a watch? No matter what you're looking for - the latest trends, a fitness design that tracks your steps along with the time, or a once-in-a-lifetime gift to commemorate a special occasion - you're not likely to find the best selection at your local jeweler or department store. Brick-and-mortar locations tend to carry only a few select brands and styles.

Even if you spend the whole day walking the mall or driving from one store to the next, you're probably not going to be impressed by what's available. It's easy to see why even the most discerning customers are turning to online watch stores for their purchases. The world's widest selection of styles and brands is just a click away.

From dressy, luxury timepieces designed to accessorize with style, to wearable tech that helps you stay connected, you'll find it all online - with the same warranties you'd get when purchasing at a local retailer.

Another reason to use an online watch store is price. Because these merchants typically don't have a physical storefront, their overhead is much less - and that savings is passed along to the customer. And, many online retailers offer a price match guarantee, so that if you should find your desired watch elsewhere at a lower price, you can rest assured that you're not spending more than necessary.

Among the many watch retailers on the market, how can you decide which one should get your business? As you consider the various online watch stores that carry the styles and brands you want, keep in mind these criteria:

  • Selection. Does the retailer have the brand(s) you want, as well as several styles within that brand? Do you have enough of a variety to choose from?
  • Shopping Experience. Is the online store easy to use? Can you find what you're looking for? Is the ordering process smooth? Does the site help you be well-informed about the watch you're buying?
  • Price. Are the prices competitive with other online watch stores? Is shipping included? Are there any other incentives that can save you money or enhance your purchase?
  • Reputation. What do other customers say about their experience with the online watch store? Is the company rated by and/or accredited with the Better Business Bureau?
  • Satisfaction/Returns Policy. If you receive your watch and it doesn't meet your needs, can you get a refund? Is there a restocking fee? Is the company responsive when customers have complaints?

TopConsumerReviews.com has reviewed and ranked the best watch stores available today. We hope this information helps you to find the best watch at the best price right away!



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