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Common Website Mistakes

Designing A Website That Is Appealing To Customers

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Designing A Website That Is Appealing To Customers

Designing the right website can not only allow you to showcase your products and services, but also can help you to attract new customers.

Whether you’re a large company with hundreds of employees, or the local massage therapist hoping to bring in some new clientele, the right design on your website can make all the difference in whether you are successful.

If you are not technology-savvy, the first thing you should do is either use a website-builder tool to help you create your website, or hire a professional designer who can help you to create one. Website builders such as Wix, Weebly, GoDaddy and iPage allow users who are unfamiliar with HTML code – which is required to build a website – to create one. Pre-designed templates and “drop and drag” features make it easy for even the most technology-challenged person to create a functional website.

If the idea of creating your own website scares you, or you simply do not have the time or patience for it, there always is the option of hiring a graphic designer to do it for you. Depending on the area in which you live, rates can range from $350 to $1,000 per site. If cost is an issue, but you would still like to have help from a knowledgeable designer, consider hiring a graphic design student from the local college or university. They often have enough skills to create a great site and are less likely to charge an arm and a leg for their assistance than professional designers.

Once you decide by which means you will create your website, the next step is to decide what to include in the website to make it both attractive and user-friendly for visitors.

First and foremost, do not overwhelm your website visitors with flashy designs and features. Bombarding them with too many flash photos – or an “introduction page” which forces them to sit through a flashy show of photos or graphics before ever being able to access the main website – can actually drive customers away. While these things may look nice, they are mostly impractical for the average visitor to a website. They waste valuable time that a visitor may not have to spare.

Also important is to be clear and concise as to what your website is about. What product are you selling? What service do you offer? Is this just a website for guitar players to visit and learn things, or are you offering guitar lessons? If a visitor to your website finds themselves scratching their heads over exactly what it is the site is supposed to be for, you will lose them before you ever have a chance to wow them with your product or service.

Be sure to include contact information for your company or service. There is nothing more frustrating that finding a great website with a product or service you need, but no visible indication of how to contact the provider. Too many websites either fail to include this information at all, or make it so hard to find, that visitors give up and go elsewhere to fulfill their needs.

When designing content for each page on your website, be sure to make use of Search Engine Optimization, or SEO, tags. SEO tags are well-placed key phrases within the text of any website that will help search engines to find your website when a visitor plugs in those keywords to a search engine such as Google. If you have hired a professional designer to create your site, the use of SEO tags should be something they are familiar with and able to incorporate. If you are designing the website yourself, take some time to read up about SEO and how to properly use it before creating the content for your website’s pages. There is a vast amount of information available online about the basics of SEO that should help you to take advantage of this valuable tool.

Lastly, provide a mobile-friendly version of your website that will allow Smartphone and other android device users to access your website without it bogging down on them. Flash-heavy sites can be difficult to load onto these kinds of devices, so by offering a mobile-friendly version, you are ensuring that a large majority of people who only access the internet through these kinds of devices are still able to view your website.

1&1 Website Builder

The well-known and highly rated web hosting service now integrates Duda's excellent site builder. You do lose a free account option and Duda's integrated site traffic statistics, however. Some web hosting services offer their own website builders, while ...

Published:  Fri, 25 May 2018 09:41:00 GMT



Irish developer walks away from plan to build 20,000 homes on South Works site

An Irish developer has walked away from its plan to build as many as 20,000 homes on the former U.S. Steel plant on the south lakefront, once again creating an uncertain future for the long-vacant property. Ireland's Emerald Living on Thursday said it ...

Published:  Thu, 24 May 2018 11:14:00 GMT



New report shares details about the website builders industry depth research report

The report provides a comprehensive analysis of the Website Builders industry market by types, applications, players and regions. This report also displays the 2013-2023 production, Consumption, revenue, Gross margin, Cost, Gross, market share, CAGR, and ...

Published:  Fri, 25 May 2018 02:52:00 GMT



Ancient mound builders carefully timed their occupation of coastal Louisiana site

A new study of ancient mound builders who lived hundreds of years ago on the Mississippi River Delta near present-day New Orleans offers new insights into how Native peoples selected the landforms that supported their villages and earthen mounds -- and why ...

Published:  Tue, 22 May 2018 12:46:00 GMT



Website Builders 2018: Global Opportunities, Challenges, Strategies, Industry Verticals and Forecasts 2023

The report provides a comprehensive analysis of the Website Builders industry market by types, applications, players and regions. This report also displays the 2013-2023 production, Consumption, revenue, Gross margin, Cost, Gross, market share, CAGR, and ...

Published:  Wed, 23 May 2018 02:09:00 GMT



Inspiring, stellar student creates website builder called "˜Frame'

LAS VEGAS - A student at Southwest Career and Technical Academy is received a lot of attention Monday for his stellar grades and incredible academic accomplishments. Victor Taksheyev has a pretty inspiring story because the 17-year-old immigrated with his ...

Published:  Mon, 14 May 2018 18:46:00 GMT



A dozen women donate their time at Habitat site for 'Women Build Week'

About a dozen local women from all walks of life and a wide range of ages showed up at a construction site in Woodbury on last week wearing jeans, hard hats and old sneakers or boots. But make no mistake about it -- they did not just look the part.

Published:  Fri, 18 May 2018 15:13:00 GMT



Industrial site near Miami-Opa Locka Executive Airport could be redeveloped to apartments

The city received an application April 18 from Hialeah 7.65 LLC, an affiliate Miami Lakes-based Prestige Builders Group, to expand the city's Neighborhood Business District Overly to 5.2 acres of the 7.65-acre site. This would allow for the development ...

Published:  Thu, 24 May 2018 12:10:00 GMT



Study: Ancient mound builders carefully timed their occupation of coastal Louisiana site

Hundreds of ancient mound sites, depicted here with yellow triangles, still survive in coastal Louisiana. A new study teases out the natural and human history of one of these mound-top villages, a site known as Grand Caillou, shown in red. Credit: Julie ...

Published:  Tue, 22 May 2018 08:46:00 GMT



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