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      September 20, 2018

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Designing A Website That Is Appealing To Customers

Designing the right website can not only allow you to showcase your products and services, but also can help you to attract new customers.

Whether you’re a large company with hundreds of employees, or the local massage therapist hoping to bring in some new clientele, the right design on your website can make all the difference in whether you are successful.

If you are not technology-savvy, the first thing you should do is either use a website-builder tool to help you create your website, or hire a professional designer who can help you to create one. Website builders such as Wix, Weebly, GoDaddy and iPage allow users who are unfamiliar with HTML code – which is required to build a website – to create one. Pre-designed templates and “drop and drag” features make it easy for even the most technology-challenged person to create a functional website.

If the idea of creating your own website scares you, or you simply do not have the time or patience for it, there always is the option of hiring a graphic designer to do it for you. Depending on the area in which you live, rates can range from $350 to $1,000 per site. If cost is an issue, but you would still like to have help from a knowledgeable designer, consider hiring a graphic design student from the local college or university. They often have enough skills to create a great site and are less likely to charge an arm and a leg for their assistance than professional designers.

Once you decide by which means you will create your website, the next step is to decide what to include in the website to make it both attractive and user-friendly for visitors.

First and foremost, do not overwhelm your website visitors with flashy designs and features. Bombarding them with too many flash photos – or an “introduction page” which forces them to sit through a flashy show of photos or graphics before ever being able to access the main website – can actually drive customers away. While these things may look nice, they are mostly impractical for the average visitor to a website. They waste valuable time that a visitor may not have to spare.

Also important is to be clear and concise as to what your website is about. What product are you selling? What service do you offer? Is this just a website for guitar players to visit and learn things, or are you offering guitar lessons? If a visitor to your website finds themselves scratching their heads over exactly what it is the site is supposed to be for, you will lose them before you ever have a chance to wow them with your product or service.

Be sure to include contact information for your company or service. There is nothing more frustrating that finding a great website with a product or service you need, but no visible indication of how to contact the provider. Too many websites either fail to include this information at all, or make it so hard to find, that visitors give up and go elsewhere to fulfill their needs.

When designing content for each page on your website, be sure to make use of Search Engine Optimization, or SEO, tags. SEO tags are well-placed key phrases within the text of any website that will help search engines to find your website when a visitor plugs in those keywords to a search engine such as Google. If you have hired a professional designer to create your site, the use of SEO tags should be something they are familiar with and able to incorporate. If you are designing the website yourself, take some time to read up about SEO and how to properly use it before creating the content for your website’s pages. There is a vast amount of information available online about the basics of SEO that should help you to take advantage of this valuable tool.

Lastly, provide a mobile-friendly version of your website that will allow Smartphone and other android device users to access your website without it bogging down on them. Flash-heavy sites can be difficult to load onto these kinds of devices, so by offering a mobile-friendly version, you are ensuring that a large majority of people who only access the internet through these kinds of devices are still able to view your website.

The 5 Best Website Builders for Entrepreneurs -- and Which Ones to Use, and When

About 71 percent of small businesses had websites in 2017, suggests a survey by Clutch, a business-to-business research firm. If you're part of the leftover three in 10, there's no time like the prese...

Published:  Fri, 14 Sep 2018 08:00:00 GMT

Website builder Strikingly raises $10M Series A+ to continue growth in China

Almost exactly one year after announcing its Series A, website building platform Strikingly said today that it has raised a $10 million Series A+. The new round was led by Cathay Capital, with ...

Published:  Thu, 13 Sep 2018 09:48:00 GMT

What Is a Website Builder

Life would probably be easier if we were all fluent in the art of web development; however, not everyone has the time (or desire) to learn to code. Even if you lack the skill or budget to hire a seaso...

Published:  Mon, 10 Sep 2018 09:26:00 GMT

Website builders market insights shared in detailed report

This report studies Website Builders Market , especially in North America, China, Europe, Southeast Asia, Japan and India, with production, revenue, consumption, import and export in these regions, fr...

Published:  Mon, 17 Sep 2018 22:42:00 GMT

Build the Ultimate WordPress Site With These Tips, Tricks, & Tools

You don't need to be a programmer or a designer to create an amazing, professional-looking site-you just need WordPress, plus a few tools to help you make the most of it. Dragify HTML + WordPress Webs...

Published:  Tue, 18 Sep 2018 13:55:00 GMT

Residential builder buys Cathedral Tower site in downtown Sac

Residential builder Anthem Properties has bought the site of a planned 25-story mixed-use condominium tower in downtown Sacramento. The Roseville-based builder bought the planned Cathedral Square prop...

Published:  Mon, 17 Sep 2018 07:17:00 GMT

How to Build a Wedding Website and Photography Portfolio

Creating a new wedding website but don't know where to start This nine-step guide will help you craft the best wedding website for your photography company. You've got the best wedding camera, the be...

Published:  Tue, 11 Sep 2018 05:39:00 GMT

Tokoroa i-SITE design gets Building Act green light

After weeks of delays, building work on Tokoroa's new i-SITE is finally set to begin. The design of the building, which will take centre stage in the redevelopment of Leith Pl, was signed off by the c...

Published:  Wed, 19 Sep 2018 18:50:00 GMT

WeHo site home to builder will be redeveloped

The Wedgewood-Houston property home to general contracting company Carter Group will see an early October construction start on a three-story replacement building. The existing structure that houses t...

Published:  Mon, 17 Sep 2018 09:33:00 GMT

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