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Fifty years ago, business and industry had to work hard in order to drum up new business and get the word out about their product or service. Cold calls by phone to potential clients, as well as the well-placed newspaper or billboard ad, were the main ways business and industry got the word out.
Fast-forward to the 21st century, and getting the word out about a product or service is as simple as the click of a few keys on a computer.
The internet has become a major marketing tool. The internet was invented in 1969 by ARPANET, followed by the World Wide Web in 1989. One year after the World Wide Web was invented, the first website was launched.
As of April 2013, the World Wide Web contains 15.03 billion pages. Programs such as Google Analytics allow individual website owners to track how many people have viewed their pages, clicked on links or responded in some way to what was posted there.
Small businesses often make the mistake of thinking they don't need a website. But the truth is, if you're in business at all, a website can be a major marketing resource and you should consider creating one.
So who, exactly, needs a website?
Even if you advertise your business or service elsewhere, such as the yellow pages or in local publications, the internet has become the go-to place for most people looking for information in a hurry. Failing to provide them with a place to find you online could be dooming your business or service to failure.
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