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      January 27, 2020

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BHLDN vs eDress Me

Best Wedding Dresses

To help you find the Best Wedding Dresses, provides you with an in-depth comparison of BHLDN and eDress Me.

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A wedding is one of the most special and memorable times of a woman's life. When getting ready for such an important day, every bride wants to feel attractive and confident. That all starts with a beautiful, well-fitting wedding dress.

Finding the right wedding dress, however, can be a time-consuming and frustrating experience. Driving from store to store, trying on different wedding dresses, and agonizing over limited selections can quickly turn the event into a nightmare.

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4 stars


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From $600 to $3,600

BHLDN, or "Beholden", gets its name from the Dutch word meaning "to keep". As an Anthropologie brand, this Wedding Dress retailer prides itself on having a "passion for tradition with a twist", selling heirloom-quality gowns, camisoles and skirts with "timeless style from another era".

With respect to selection, BHLDN carries a smaller range than many of the stores in our review: 40 designers and 54 gowns in sizes ranging from 0-18. Pricing is typically more expensive as well, with the lowest-priced gown retailing for $600 and dresses up to $3,600. Fortunately, when comparing a particular selection, such as the Nicole Miller "Dakota" gown, BHLDN's prices were very competitive with other online retailers.

Also, BHLDN's return policy is much more generous than many of their competitors. Wedding dresses can be returned within 30 days, provided that they are in original condition with all tags attached and in their original packaging. A prepaid UPS label is included in every shipment. It is important to note that while BHLDN currently has over a dozen brick-and-mortar locations, wedding dresses purchased online cannot be returned in-person.

Shipping is $10.95 for orders of $501 and up, plus an additional charge of $15 for all wedding gowns. We would love to see a more generous shipping policy, like many of the other wedding dress retailers in our review.

What we love about BHLDN is their focus on helping brides find the perfect dress for their special day. Stylists are available via phone or email to help with selecting and sizing the right dress, and brides are eagerly encouraged to make that connection as they shop for a gown. Even using the website is simple: shoppers can narrow down their options by back detail, style (for example, A-Line, Strapless, Sheath, Mermaid, and Ball Gown), and length - or absence - of sleeves.

When looking at a particular dress, brides can see BHLDN's recommended pairings for jewelry, veils, and so forth, or they can choose from the wide variety of accessories available on the corresponding pages on the site. Most of the wedding dresses also have customer reviews that can help shoppers get a real-world perspective on the feel, weight, and fit of the gown. Best of all, BHLDN provides specific hints with respect to alterations. For example, on a gown with detailed beading, the dress's information clearly states that an expert tailor will be required if the dress needs to be shortened.

Although their selection is narrower - and average prices are higher - than many of the retailers we reviewed, BHLDN makes it possible for brides to find a truly classic look in a high-quality gown, and to easily return the purchase if it winds up not being a good match.

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3.5 stars
eDress Me


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From $149 to $598

eDressMe is a New York based company that began in 2001 as a dress site for Tango dancers. They offer a very wide selection of special occasion dresses at competitive prices. They were our top-ranked company in Prom Dresses. The reason they fall just about average for wedding dresses is they only offer more "informal" wedding dresses deemed more for destination weddings. There are only 21 wedding dress options to choose from and probably won't meet the needs of the majority of our shoppers.

The website is well organized and since there are only a few wedding dress options, you really don't need to navigate much to view all of their options. However, one nice option at eDressMe, that most of the other companies do not offer, is price matching and price adjustments. If you find the exact same dress, in stock from another company, they will match the price. Also, if the price of your dress is reduced within 14 days of purchase, they will adjust your price accordingly.

Unlike many other companies reviewed, eDressMe also offers store credit or exchanges for dresses that do not meet your satisfaction. You only have 3 days from receiving your order to contact them. Please check the website for more information in regards to their customer service policies.

eDressMe is United States based, reputable company that stands behind their product. Their prices are very competitive, yet their wedding dress selection is limited. If you are looking for a more casual wedding dress eDressMe is a great option, if you want something more formal, we would suggest you search one of the higher ranked companies.

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Continued from above

Shopping for a wedding dress online can alleviate all of these frustrations. With the click of a mouse, you can browse through hundreds of wedding dresses from a variety of top wedding dress designers. You can find wedding dresses in all different sizes and colors, and often at a much lower cost than anything you can find in a local store.

However, not all wedding dress stores are the same. You should consider a few important factors when starting your wedding dress shopping effort:

  • Selection. How large is the wedding dress selection? A large number of wedding dress designs will increase your chances of finding the perfect wedding dress to suit your body type, budget and preferences.
  • Cost. How does the price of the wedding dress compare with other stores? Are you getting a great price, or are you paying a premium? Does the store only cater to high end wedding dresses, or do they offer a selection that anyone can afford?
  • Return Policy. In the event you're not happy with your wedding dress once it arrives, are you able to return it for a full refund? has reviewed and ranked the best wedding dress stores available today. We hope this information helps you find that perfect wedding dress for your beautiful wedding!

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