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      April 24, 2019

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Related Articles

Can You Make Money as a Wholesale Dropshipper?

Common Mistakes Made By Wholesale Dropshippers

How Can You Market a Wholesale Dropshipping Business?

How To Find Wholesale Dropship Suppliers For Your Online Business

How To Start a Wholesale Dropshipping Business

What is Wholesale Dropshipping?

 

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How Can You Market a Dropshipping Business?

By now, you have everything in order for your new online retail business meaning you:

  • Are a legal business with a name and a business plan
  • Have an Employer Identification Number (EIN)
  • Have a state sales tax identification number if one is needed
  • Have an extremely reliable Internet connection, excellent computer hardware and software and the skills to use them
  • Have a line of products ready to offer over the Internet to a niche market
  • Have a business agreement with at least two wholesale drop shipping suppliers for each product you offer for sale
  • Have a pleasing-to-look-at, professional-style website filled with information about your products, product pricing information, shipping information, you, your expertise in your niche market, and vows you have sworn to regarding the stellar customer service you will provide, before, during and after the sale. In addition to all this, the website you have created should not take longer than four seconds to load because your potential customer will click away if it takes a second or two longer than that to get down to the business of business.

At this point, you have spent some money, possibly less than $1,000, and a chunk of that was spent on legal/government paperwork. If you have been very frugal and doing all of the website creation work yourself, probably somewhat less that amount (not counting computer hardware, software and internet connection). What you have spent to this point is oodles and oodles of hours. And you will spend at least that many more hours marketing your business.

Some of the marketing you can do yourself. Here's that word again - research. Let's look at the other good word you have used a great deal so far - free.

Search Engine Optimization (SEO) is something you can work on yourself if want to put in the time. If you are eager to get the project off your computer screen and onto a customer's computer screen, it is also something you can pay a service to do for you.

According to Wikipedia "Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine's 'natural' or un-paid (organic) search results." It's a lot like having your name come up in conversation often and in a nice way.

Use a search engine to hunt for key word results that show up often in your website copy. Make notes. Use a search engine to find three-word phrases using those recurring keywords which are used to your website copy. Make notes. Rewrite your website copy to use the heavily used three-word key phrases in it as often as you reasonably can without making the narrative sound clunky. The outcome, if done correctly, will cause your business to come up higher in the ranking of results when using a search engine to hunt for a retailer of your particular product.

Writing a blog about your area of expertise which brought you to wanting to be an online retailer, will help your business rise in the search results rankings as well. Again, this is free.

Just about every other kind of marketing will cost you money. These include:

  • Pay Per Click advertising
  • Publishing an E-newsletter
  • Link exchanges
  • Some social media
  • Your company name and website address printed on everything you can think of which might cause someone to find your online retailing business on the Internet

For the first time, U.S. files criminal charges against an opioid distributor

Federal prosecutors filed criminal charges against a major drug distributor and two of its former executives Tuesday, a new tactic that for the first time exposes wholesalers of legal painkillers to ...

Published:  Tue, 23 Apr 2019 12:32:00 GMT



Swiss-Belhotel International to Roll out Special Packages for Wholesalers and Tour Operators at ATM 2019

Swiss-Belhotel International has created exciting packages for wholesalers and tour operators that will be launched at the Arabian Travel Market taking place in Dubai from 28 April to 1 May 2019. ...

Published:  Wed, 24 Apr 2019 02:39:00 GMT



BuzzTallz Horchata Wins Double Gold & Best of Show at Wine & Spirits Wholesalers of America

ORLANDO, Fla., April 23, 2019 /PRNewswire/ -- BuzzTallz Horchata was awarded Double Gold and Best of Show for the premixed wine cocktail category in the 76 th Annual Wine & Spirits Wholesalers of ...

Published:  Tue, 23 Apr 2019 05:35:00 GMT



Critics take aim at plan to allow prescription drug imports from Canada

If approved, the state would designate a wholesale purchaser of drugs from Canadian wholesalers. Retail prescription costs per capita were $1,100 in the United States versus $669 in Canada in 2016, ...

Published:  Wed, 24 Apr 2019 01:27:00 GMT



Netherlands: Easter good for a boost of sales? Three fresh produce wholesalers respond

Does trade still have actual Easter sales? We asked various wholesalers. Opinions vary, but one thing is clear: the asparagus will have its moment in the coming days. "In the past, people tended to ...

Published:  Wed, 17 Apr 2019 06:34:00 GMT



It's CBD, Not THC, I Swear: The Need to Know Your Cannabis Product

But is it really CBD? The emerging CBD market still lacks consistent regulatory oversight, making it difficult for wholesalers, retailers, and end consumers to know if a "CBD" product is, in fact, CBD ...

Published:  Tue, 23 Apr 2019 17:29:00 GMT



Nail Polish Remover Market 2019: Information List by Traders, importers and exporters, manufacturers, Retailers and wholesalers Forecast 2023

Nail polish remover is either made from organic and non-organic ingredients. Organic nail polish remover is becoming popular among consumers who are allergic to chemicals used in nail polishes remover ...

Published:  Thu, 18 Apr 2019 05:35:00 GMT



NC craft brewers poised to grow after compromise with wholesalers ends 2-year fight

Ending a two-year battle, North Carolina's biggest craft brewers have reached a compromise with the state's wholesale distributors that would let them and other large brewers at least double their ...

Published:  Wed, 03 Apr 2019 06:25:00 GMT



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