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      February 16, 2019

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Related Articles

Can You Make Money as a Wholesale Dropshipper?

Common Mistakes Made By Wholesale Dropshippers

How Can You Market a Wholesale Dropshipping Business?

How To Find Wholesale Dropship Suppliers For Your Online Business

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What is Wholesale Dropshipping?

 

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How Can You Market a Wholesale Dropshipping Business?

By now, you have everything in order for your new online retail business meaning you:

  • Are a legal business with a name and a business plan
  • Have an Employer Identification Number (EIN)
  • Have a state sales tax identification number if one is needed
  • Have an extremely reliable Internet connection, excellent computer hardware and software and the skills to use them
  • Have a line of products ready to offer over the Internet to a niche market
  • Have a business agreement with at least two wholesale drop shipping suppliers for each product you offer for sale
  • Have a pleasing-to-look-at, professional-style website filled with information about your products, product pricing information, shipping information, you, your expertise in your niche market, and vows you have sworn to regarding the stellar customer service you will provide, before, during and after the sale. In addition to all this, the website you have created should not take longer than four seconds to load because your potential customer will click away if it takes a second or two longer than that to get down to the business of business.

At this point, you have spent some money, possibly less than $1,000, and a chunk of that was spent on legal/government paperwork. If you have been very frugal and doing all of the website creation work yourself, probably somewhat less that amount (not counting computer hardware, software and internet connection). What you have spent to this point is oodles and oodles of hours. And you will spend at least that many more hours marketing your business.

Some of the marketing you can do yourself. Here's that word again - research. Let's look at the other good word you have used a great deal so far - free.

Search Engine Optimization (SEO) is something you can work on yourself if want to put in the time. If you are eager to get the project off your computer screen and onto a customer's computer screen, it is also something you can pay a service to do for you.

According to Wikipedia "Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine's 'natural' or un-paid (organic) search results." It's a lot like having your name come up in conversation often and in a nice way.

Use a search engine to hunt for key word results that show up often in your website copy. Make notes. Use a search engine to find three-word phrases using those recurring keywords which are used to your website copy. Make notes. Rewrite your website copy to use the heavily used three-word key phrases in it as often as you reasonably can without making the narrative sound clunky. The outcome, if done correctly, will cause your business to come up higher in the ranking of results when using a search engine to hunt for a retailer of your particular product.

Writing a blog about your area of expertise which brought you to wanting to be an online retailer, will help your business rise in the search results rankings as well. Again, this is free.

Just about every other kind of marketing will cost you money. These include:

  • Pay Per Click advertising
  • Publishing an E-newsletter
  • Link exchanges
  • Some social media
  • Your company name and website address printed on everything you can think of which might cause someone to find your online retailing business on the Internet

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Published:  Mon, 11 Feb 2019 10:14:00 GMT



133 Bridgewater Wholesalers Employees Getting Laid Off

BRIDGEWATER, NJ - A total of 133 employees of the DSJ Holding, Inc. (Bridgewater Wholesalers, Inc.) will be laid off by the end of next month following energy issues with Japan. The company's ...

Published:  Thu, 14 Feb 2019 08:21:00 GMT



AmeriLife Acquires Dallas Financial Wholesalers

AmeriLife Group LLC says it has acquired Dallas Financial Wholesalers. AmeriLife is a Clearwater, Florida-based life, health and annuity distributor that generates more than $3 billion in annuity prem...

Published:  Wed, 13 Feb 2019 16:53:00 GMT



Wholesalers are the biggest issue in hotel distribution

Fornova and EyeforTravel's white paper has uncovered that the greatest factor impacting rate integrity is contracted wholesalers, which are selling inventory to Online Travel Agencies (OTAs) that do n...

Published:  Mon, 11 Feb 2019 01:12:00 GMT



Bloomin' busy for flower wholesalers

Flower growers, wholesalers and florists are working frantically to put a bloom on people's romances for Valentine's Day. The Australian Made campaign is urging lovers to ask that the flowers they giv...

Published:  Mon, 11 Feb 2019 23:00:00 GMT



Texas Craft Brewers, Wholesalers Reach Compromise on Brewery To-Go Sales

Texas' craft brewers and wholesalers have agreed to a compromise in the years-long debate over to-go beer sales at manufacturing breweries. A "stakeholder agreement" announced Wednesday evening by the ...

Published:  Thu, 14 Feb 2019 14:07:00 GMT



Pharmalittle: Will wholesalers get pulled into a price-fixing case FDA rejects Alkermes depression drug

Good morning, everyone, and welcome to another working week. We hope the weekend respite was refreshing and relaxing, because that oh-so-familiar routine of meetings, deadlines, and what-not has predi...

Published:  Mon, 04 Feb 2019 06:39:00 GMT



Evolution of organic fresh produce for wholesalers and distributors

The first of six educational sessions at Organic Produce Summit 2019 will focus on the changing role of wholesalers and distributors of organic fresh produce and its impact in providing fresh organic ...

Published:  Tue, 12 Feb 2019 11:21:00 GMT



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