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      October 18, 2018

Home  >  Wigs  >  De Novo Hair vs Milanoo


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De Novo Hair vs Milanoo

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To help you find the Best Wigs, provides you with an in-depth comparison of De Novo Hair and Milanoo.

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Wigs are becoming more and more popular each year for people of all ages and ethnicity. Not only are wigs super convenient in today's hectic times, but the latest wigs are so realistic that changing a hair style only takes a few moments.

Today, a few local wig boutiques exist, but they can be very expensive and usually offer only a limited selection. Many wig owners are finding that the largest selection of wigs and best pricing can be found when shopping for wigs online. But which wig companies provide the best shopping experience, and top quality, affordable wigs?

Continue reading below reviews

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3 stars
De Novo Hair



From $399 to $499

De Novo Hair is a Baltimore based company that sells essentially three styles of custom, full lace, Indian Remy hair wigs. Each wig may be customized in color, length and size. De Novo Hair also sells a small selection of lace frontals and hair pieces. The shopping experience is a bit of a challenge with this website. Awkward navigation and selection keys left us confused, at times.

To shop the wig selection at De Novo Hair, the customer clicks on "In Stock Products" and finds a selection of precision cut, straight/uncut, and curly or wavy wigs . This is where the confusion starts. If you click on Precision cuts you're directed to three pictures listing again precision cut, uncut and wavy wigs. At this point, it appears their entire selection of wigs is limited to only 3 customizable options. However, after our third visit to the website we were surprised to find that if we clicked on "Styles Gallery" we would encounter over 150 different styles to choose from. De Novo also offers a nice option that allows customers to upload their own look to have stylists recreate.

It appears that many wigs at De Novo Hair are considered a custom purchase and shoppers can anticipate a 7-9 week time frame to complete. If an item is considered non-custom the shopper has 7 days to return. Custom orders may be exchanged for store credit which is great if the color and look don't work out. However, that does not include Unique Customer Color wigs which may not be returned or exchanged. The return and exchange rules are rather extensive and should be viewed prior to making a purchase.

De Novo Hair asks that 50% of the balance be paid at the time of order which is a non-refundable deposit. Shipping was a little pricey starting at $16 for ground and going up dramatically from there.

Overall, we think De Novo Hair provides high quality, beautiful wigs. We hope that in the future their online shopping experience dramatically changes for the better. When paying such a large sum of money, people want to feel confident in the effort and this website was just too confusing at times.

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1.5 stars

MILANOO Visit Site


From $9 to $675

Milanoo is a Chinese based company that sells a host of low priced items including wedding dresses, costumes, wigs, holiday supplies and more.

Milanoo offers over 700 wigs in various lengths and colors for shoppers. Most wigs do not come in specific sizes or have color options for that style. The website search functionality is limited. Shoppers may select Cosplay, Costumes and Beauty. As a side note, we felt that many of these wigs were more appropriate for customs and less so for everyday life. In fact, many wigs were displayed next to a cartoon character. That said, most wig shoppers will want to look under the "Beauty" category. Further sub categories available to search through the wigs is limited to price and display. The majority of wigs are synthetic in nature with the more expensive options made of human hair.

In our research we found numerous complaints of quality and customer services issues with the Milanoo products. Milanoo allows 7 days for returns and will only refund money if the product is damaged.

If you're in the market for a really low cost costume wig and are ok with the risk of no easy returns, Milanoo might be a place worth considering. However, with an abundance of customer complaints we recommend you shop a higher ranked wig company with a better track record.

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Continued from above

Not all wig retailers are the same. Before shopping for a new wig, you should consider the following factors:

  • Selection. How many wigs does the company offer? Do they sell both human hair wigs and synthetic wigs?
  • Price. Is the pricing for the wigs competitive with other wig retailers? What can you expect to pay for a quality wig?
  • Customer Service. Is the wig store geared towards the customer with a return policy, affordable shipping, and easy website navigation? has reviewed and ranked the best wig stores available today. We hope these reviews help you find your next wig that helps you look great!

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